transformative? What is it that we do with media 
that makes it transformative? So it seems to me 
that the Canadian communications history 
tradition greatly benefits from seeing the 
conjunction of McLuhan and Innis, and no longer 
accepting that there has to somehow be this split, 
which was the common approach taken by the 
critics.


Q:  Can you tell us about your own doctoral 
research on McLuhan?

 A:  My work, in effect, reappraises McLuhan. It’s